Enterprise Social Scared Straight – The Conference Circuit Recap 2013

Steve and I have been on the road a few different times now presenting a story that we believe in.

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We have visited technology conferences, internal Microsoft conferences as well as industry conferences. Participated in Tweet Chats, webinars, panels and lunches to get to know the community who wants to do something with the next generation of communication and collaboration.

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Something that we feel like the world needs to hear. Something that is at that cusp of a paradigm shift of communication and innovations within the walls of the corporations.

Every time we actually deliver the presentation its actually a varying message. But its similar to the ones that follow but because of the differing audience, we change it up. We try and figure out a key message that we want to stress to the group of listeners who become a captive audience. And this isn’t because we are great speakers, its because we have struck a chord. We are talking about something they care about, something that matters.

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Steve and I encourage the audience not to settle for the status quo. We tell them change is on the horizon if its hasn’t already burst through their walls. And we tell them that we know what it feels like to fail and things go not according to plan. Our talks really come from our stories with customer and our own Yammer journey before we joined the Yammer team.  Stories of hope  that others are doing this and being successful. And stories of when it hadn’t gone well and the customer who is still trying to figure it out.

This picture below was taken at DevLearn in Las Vegas with a new friend from MSFT. We actually had a story about the work that he did for MSFT in our presentation and it was great to meet him in real life. Serendipitous connection made in real life!

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The key points to our message was around how can organizations actually use social to change the way they work and service customers, whether they produce a good or provide a service. We also provided some areas to avoid as common pitfalls for thinking about enterprise social and collaboration – like getting more than one executive sponsor, build experiments with different teams and projects to see how to work out loud and move faster, and the objectives that we hear and how to combat them by providing business value. ( Engagement Tips for leaders blog post) .

What I learned most on many of these trips is that the audiences vary on level of social literacy and use. That this message needs spreading and that its only just the beginning… the movement is moving…  are you in?

 

The conference season is picking back up again and Steve and I are on the road for the upcoming SharePoint 2014 Conference. Our session going to do a similar feel with some fresh perspectives.  I’ll be speaking at the AZ TechCouncil during a Lunch and Learn Feb 6th. We will also be at ASTD National Conference in May and others are in the works and we will keep you updated!

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