I recently finished the Art of Engagement and I want to share what I learned and the highlights from it. Obviously engagement is a HUGE piece in organizations and their success. It’s what make the organizations tick, what makes organizations step up and beat out the competition.
Haudin does a great job of explaining how to take senior leaders,
“on strategic road trip that focused on looking through the windshield instead of in the rear view mirror… (leaders should) ride the winds of change rather than be blown away by them. (p. 11) “
A huge aha and learning moment for me was the part when Haudin talks about the foundation of creation and executing stratgies around engagement.
“Success, competitiveness , and vitality were not determined by the sharpness of the vision of and strategy of the brightest few, but by the learnings, understand and execution speed of the slowest many. (p.12). “
Haudin also talks about the basics in the first few chapters, or the “Roots of Engaging people”. These points aren’t new but they are fundamental to understand when people aren’t engaged and the reason why.
People want to:
- be apart of something big
- feel a sense of belonging
- go on a meaningful journey
- know that their contributions are making an impact difference
The example that they give in the book is how Disney leadership performs in the Main Street parade in Magic Kingdom. The new leaders get to see first hand that their contributions are making a difference in their customers lives.
So that leaves me thinking, what could your organization do to give a similar perspective to your employees? What could you do to let them know and understand that their contributions, regardless of what their job is, are for a bigger purpose. Is it bringing them to a customer visit? Allowing them to sit in an industry event? What about bringing the outside in for a new perspective? What could you do to help your organization share that bigger purpose?
On thing that my organization just did was bring in 3 of our customers from varying backgrounds. We got to hear their story, the pains and the success of their journey. We got to listen to how they were changing the way their organization was doing things. And it was cool. It sparked some realizations for myself, of where else could we improve engagement if we brought the outside in?
What are you doing in terms of engaging your employees? How can you help share the knowledge that you are learning and the battle scars you are learning from doing that such thing?