Why Yammer Failed

Check here for what happened next… 

Its not that Yammer was the wrong tool or couldn’t do what we expected it to do.

Its not that we didn’t have the business justification, case and ROI mapped.

Its not that we didn’t take secure measures for the users information.

Its not like no one used it.

Its not that it was abused, or someone was harassed.

Its not that the people weren’t ready and easily adapting to it.

It really wasn’t any of that.

It was some one who is higher than me, wayyy at the tippy tip-top of the organization didn’t agree. Without any explanation, clarification or justification – she wanted it off.

It was a pride thing. It was that someone didn’t have their voice heard and they were going to make sure it was heard. That was it. End of story. Yammer was cut off from our organization.

Honestly I thought I was going to lose my job, because I initiated the whole thing (see blog posts about Social Media and SAP) . I invested weeknight and weekends of time energy and research. I promoted and loved and believed in it from the bottom of my heart. I had seen a huge communication issue and saw it starting to erupt with positive findings and information.

But it was like she said NO and it was like they cut off dialog happening at the watercooler. Funny thing about it, they can’t control real watercooler chat either..

Do I think it will come back, of course. Same story (as with telephones, email, IM) different technology… hopefully by this time I have moved on. Or she has.