My mom get’s social media. She gets on Twitter Chats, she pins, she likes, she gets it. As I was explaining in a bit more depth about Hootsuite and how I am currently using it for an upcoming event I lead. It dawned on me.
Social Media is kind of like cooking with a crock pot.
I hate cooking. Love to eat. Cooking just feels rushed. Or hurried. Or I don’t know what, but I don’t enjoy it. I am always SO stressed. However, I love meal planning. And I grocery shop, but more or less, I like the pantry stocked for basics of a quick throw together meal (like tonight’s was black bean, corn, and mango salad, so easy and so good). I also love to sit around the table. Anyways, my favorite cooking tricks is the crock pot. And since its almost fall, its almost time to bring it back out again…
Why? Because you fix it. And forget it. And its really hard to burn something. Like it’ll probably something else will happen with your meal first before your crockpot dinner is ruined.
What do you need for crockpot meal to be a success?
- Recipe (or not) – I like a starting point. And then I just add whatever I have. Always more veggies. Always more greens.
- Ingredients - (Canned, fresh, spices!) I like a lot of variety and not afraid to mix and match. Again, more veggies and more greens.
- Right temperature – too hot, you’ll dry everything out. not hot enough, it’ll take FOREVER to cook.
- Side dishes – so, unless its an entire meal in the crockpot (and it totally could be) what else are you serving?
- A good crock pot – I’ve had some that get TOO hot, or some that are way cheap and break too easily. Ours is literally from the 1990s and its worn. And good.
- TIME! You have to have patience and time to get the crockpot meal done right. Trust me. I’ve rushed too many of them.
These 6 things could be similar in social media as well.
- Recipe – its your plan. Doesn’t have to be elaborate, just evaluate and get your thoughts down before you start down the meal and realize you forgot the main ingredients.
- Ingredients – Its what you are pulling together to make it taste good! Take stock first, and literally go shopping if you need something! And then don’t be afraid to add a pinch of this or that, or turn up the heat!
- Temperature – Turning up the HEAT – This one in social media is tricky because you’ll need to run some tests, to see what resonates with your community and your communication mediums, what is HOT for your community, and what isn’t worth investing in.
- Side Dishes – I think this is the opportunity to partner with other people, brands, products to build a really good “meal”.
- Equipment – You have to think about the right tools. And you know, you get what you pay for. You might be lucky snagging a deal at a garage sale but, do your research. Know what you want, for what you need. And be prepared. (I could go on for days about this…)
- Time – Learning new tools, brand awareness , community building, networking, all good things, but really they do not happen overnight. Microwaving your food has a completely different taste.
I know those viral videos trick us into thinking WE could be the next big viral THING and customers lining up at our door, but reality is, probably won’t last and you want something that lasts, thats meaningful. I don’t think people microwave their food thinking they will get the same results after a crockpot or another type of meal.
What do you think? Have you ever had a good or bad crockpot meal? What was it about it that you enjoyed?
OK, so who is hungry. I wish we could all eat dinner together. At a table. It would be great.